← Live signals
ULTANet selling

Insider activity on ULTA over the last 12 months.

Open-market buys
Open-market sells
$182K
Distinct insiders
1
Filings (12mo)
8
Email me when an insider trades ULTA
Free alert, minutes after the SEC filing lands. One-click unsubscribe.

Price & insider trades

Where insiders bought and sold against ULTA's price — tap a bubble for the P&L since.

Insider buyInsider sellClose · 12mo · $456.13 now
Tap a bubble to see the insider's P&L since they traded.

Graded signals

AI-scored insider events on ULTA — tap any signal for the full read.

BEARISH
ULTA Director Sells $182K Near 90-Day Low
20d ago

Director George R. Mrkonic Jr. sold $182K worth of shares, reducing his directly held stake by 13.7% at a price 17.8% below the 90-day high. This is a routine sale consistent with his pattern of annual sells and lacks any offsetting insider buying, offering no contrarian signal.

Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $458.70.

Conviction 2/10LOW importance30% confidence

Recent insider trades

The open-market buys and sells filed on ULTA.

MRKONIC GEORGE R JR
Director · 2026-06-15
$182K
sell