← Live signals
SPOTNet selling

Insider activity on SPOT over the last 12 months.

Open-market buys
Open-market sells
$48.5M
Distinct insiders
5
Filings (12mo)
31
Email me when an insider trades SPOT
Free alert, minutes after the SEC filing lands. One-click unsubscribe.

Price & insider trades

Where insiders bought and sold against SPOT's price — tap a bubble for the P&L since.

Insider buyInsider sellClose · 12mo · $476.08 now
Tap a bubble to see the insider's P&L since they traded.

Graded signals

AI-scored insider events on SPOT — tap any signal for the full read.

NEUTRAL
SPOT Co-CEO Soderstrom sells $10M in newly exercised options, a routine transaction
12d ago

Co-CEO Gustav Soderstrom sold 20,833 shares for $10.0M at $478.45, a price 11.6% below the 90-day high, but this was a same-day exercise-and-sell of options that leaves his pre-existing holdings unchanged. This is a mechanical transaction, likely part of a 10b5-1 plan or managing expiring options, and aligns with his three prior similar sales over the last three months. Bull: holds above the 90-day low of $411.24; bear: breaks below $438.70.

Where it could go — Our 1-4 conviction officer sells: 59% beat SPY at 30d; bull holds $438.70, bear breaks $411.24.

Conviction 3/10LOW importance50% confidence
NEUTRAL
SPOT Co-CEO exercises options, sells $2.6M — newly exercised shares only
12d ago

Co-CEO Norstrom exercised options and sold 5,436 shares at $480.86 for $2.6M, a routine transaction that leaves his pre-existing holdings unchanged and occurs 11.6% below the 90-day high. This is a mechanical exercise-and-sell event consistent with his prior three filings, offering no insight into his bullish or bearish views on SPOT's valuation. With earnings in 29 days and STRONG BUY consensus, the trade is noise; bull holds $438 support, bear breaks $411.

Where it could go — Our 1-4 conviction officer sells: 59% beat SPY at 30d; bull holds $438, bear breaks $411.

Conviction 2/10LOW importance52% confidence
NEUTRAL30d -1.4% vs SPY
SPOT CEO exercises 5,436 options, sells $2.7M — newly exercised shares only
47d ago

Norstrom Alex exercised 5,436 options at $151.25 and sold the resulting shares at $498.27 ($2.7M). The sale came from newly exercised options and did not reduce previously held shares, leaving 68,389 directly held shares.

Where it could go — Exercise-and-sell transactions are largely mechanical and carry limited directional signal.

Conviction 2/10MEDIUM importance70% confidence
NEUTRAL30d -1.4% vs SPY
SPOT Co-CEO exercises options, sells $10.3M — 20.4K shares + 167K options remain
47d ago

Gustav Soderstrom exercised 20,833 options at $151.25 and sold the resulting shares at $496.52 (value: $10,344,030). His direct shareholding of 20,375 shares and remaining option pool of 167,129 shares were unaffected by the exercise-and-sell.

Where it could go — High-value exercise-and-sell transactions are mechanical option exercises; the insider's overall position was not reduced.

Conviction 3/10HIGH importance70% confidence
NEUTRAL30d -11.7% vs SPY
SPOT Insider exercises 5,630 options, sells $1.4M — newly exercised shares only
53d ago

Marshall Christopher P exercised 5,630 options at $241.57 and sold the resulting shares at $519.86 ($1.4M). The sale came from newly exercised options and did not reduce previously held shares, leaving 4,039 directly held shares.

Where it could go — Exercise-and-sell transactions are largely mechanical and carry limited directional signal.

Conviction 2/10LOW importance60% confidence
NEUTRAL30d -12.0% vs SPY
SPOT Insider exercises 35,380 options, sells $18.6M — newly exercised shares only
54d ago

Lorentzon Sven Hans Martin exercised 35,380 options at $230.65 and sold the resulting shares at $525.73 ($18.6M). The sale came from newly exercised options and did not reduce previously held shares, leaving 6,383 directly held shares.

Where it could go — Exercise-and-sell transactions are largely mechanical and carry limited directional signal.

Conviction 3/10MEDIUM importance60% confidence
NEUTRAL30d -11.2% vs SPY
SPOT Insider exercises 8,942 options, sells $2.9M — newly exercised shares only
54d ago

STAGGS THOMAS O exercised 8,942 options at $322.09 and sold the resulting shares at $526.00 ($2.9M). The sale came from newly exercised options and did not reduce previously held shares, leaving 3,619 directly held shares.

Where it could go — Exercise-and-sell transactions are largely mechanical and carry limited directional signal.

Conviction 2/10LOW importance60% confidence

Recent insider trades

The open-market buys and sells filed on SPOT.

Soderstrom Gustav
Co-Chief Executive Officer · 2026-07-06
$10.0M
sell
Norstrom Alex
Co-Chief Executive Officer · 2026-07-06
$2.6M
sell
Norstrom Alex
Co-Chief Executive Officer · 2026-06-02
$2.7M
sell
Soderstrom Gustav
Co-Chief Executive Officer · 2026-06-02
$10.3M
sell
Marshall Christopher P
Director · 2026-05-26
$1.4M
sell
STAGGS THOMAS O
Director · 2026-05-26
$2.9M
sell
Lorentzon Sven Hans Martin
Director · 2026-05-22
$18.6M
sell