CSO & SVP Engineering Majid Emami sold $215K worth of SOUN shares at $7.46, reducing his directly held stake by 5.7% amid a 25.8% decline from the 90-day high. This marks his 19th consecutive sale with zero buys on record, maintaining a consistent pattern of insider selling despite the stock trading well below recent highs.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $5.83 support level.

CEO Keyvan Mohajer sold $944K of SOUN stock, reducing his direct stake by 6.1% at $7.46 per share. This sale aligns with his history of 18 prior sells and no buys, signaling ongoing CEO distribution despite a STRONG BUY analyst consensus.

Where it could go — Broad universe of 12 similar signals shows 41.7% positive 90d returns; watch $5.83 as the bear break level.

CPO James Ming sold $215K worth of shares, trimming his directly held stake by 3.7% at $7.46, a price 25.8% below the 90-day high. This sale is part of a long pattern of selling by this officer and lacks the cluster of other buyers needed to signal internal conflict or a notable shift in sentiment.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 90-day low of $5.83.

CTO Timothy Stonehocker sold $140K worth of shares, reducing his direct stake by 3.6% at a price 25.8% below the 90-day high. This sale is consistent with his history of 21 prior sells and no buys, indicating it is likely routine portfolio management rather than a new signal of concern.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 90-day low of $5.83.

COO Michael Zagorsek sold 64,994 shares worth $485K, reducing his direct holdings by 3.7% at a price 26% below the 90-day high. This continues his established pattern of regular sales with no other insider buyers, though the stock maintains a Strong Buy analyst consensus.

Where it could go — Broad universe shows 41.7% of similar signals result in positive 90d returns; watch $7.50 as resistance, $6.50 as support.