EVP of Product Management Christian Kleinerman sold 29,986 shares at $300.00 for $9.0M on July 31, eliminating 100% of his directly held shares at a price just 1.4% below the 90-day high of $304.17. This completes a systematic liquidation campaign — 22 prior sells, zero buys since 2023 — and follows a string of recent transactions including a $2.7M sale on June 1 and $688K on July 14, with no offsetting insider buying from any other officer or director in the past 60 days. Bull case: SNOW holds above $253 (30-day low) into the August 26 earnings print with $0.46 EPS consensus; bear case: a break below $253 with continued insider distribution confirms distribution pressure.

Where it could go — Our conviction 5-6 officer sell signals: 50% beat SPY at 30d (n=1623, avg +2.6% vs SPY); bull holds $253, bear breaks $253.

Director Benoit Dageville sold $14.0M in shares, reducing his direct stake by 1.8% at a price 4.6% below the 90-day high. This is his 22nd verified sale with no prior buys, a consistent pattern of diversification that lacks the urgency of a cluster or a sale at a low price.

Where it could go — Our 5-6 conviction director sells have a 51% rate of beating SPY at 30d; watch $293.56 as a bull break, $246.01 as a bear level.

Director Slootman exercised options and sold 300,000 shares for $82.3M at $274.41, maintaining his existing stake unchanged. This transaction appears mechanical rather than a market signal, consistent with his 21 prior sales and no other insider buying activity.

Where it could go — Our 1-4 conviction sell signals: 55% beat SPY at 30d with +1.3% average outperformance.

Director Benoit Dageville sold $13.8M in shares, reducing his directly held stake by 1.7% at a price just 3.0% below the 90-day high. This is his 21st verified sale with no other buyers, fitting a long-term liquidation pattern that is not a new signal.

Where it could go — Our 5-6 conviction director sells have beaten SPY at 30d 49% of the time; watch $284.99 as the bear break level.

EVP Kleinerman sold $688K worth of SNOW shares, reducing his direct holdings by just 0.6% while the stock trades 3.5% below its 90-day high. This represents his 22nd consecutive sale in an ongoing liquidation pattern with no supporting buyers, though the small size suggests routine diversification rather than strong bearish conviction.

Where it could go — Our 1-4 conviction officer sells: 58% beat SPY at 30d with +3.2% average outperformance; watch $284.99 as the bull breakout level.

Director Michael Speiser sold $12.2M worth of SNOW shares at $257.91, reducing his directly held stake by 10.2% amid a broader insider selling trend with no offsetting buyers. This continues his established pattern of routine liquidation rather than signaling new concern, though the consistent selling pressure warrants monitoring.

Where it could go — Our 5-6 conviction sales: 50% beat SPY at 30d (n=228, avg -0.2% vs SPY); watch $266 as resistance, $217 as support.

Director Michael Speiser sold $650K worth of SNOW shares at $257.91, reducing his directly held stake by 8.6% as part of his ongoing liquidation pattern. This sale marks his 19th overall sell transaction with zero buying activity from other insiders, reinforcing a consistent bearish insider sentiment despite the stock's strong analyst consensus.

Where it could go — Our 5-6 conviction sell signals historically show 50% beat SPY at 30d with average -0.2% relative performance; watch $217 as critical support.

Director Michael Speiser sold $217K worth of shares, reducing his directly held stake by 3% at a price 9.5% below the 90-day high. This continues a well-established pattern of liquidation, with 18 prior sales and no other insiders buying in the last 60 days.

Where it could go — Our 1-4 conviction sell signals have a 54% rate of beating the SPY at 30 days; analyst mean target implies upside, but a break below $217.48 would signal bearish momentum.

Director Teresa Briggs sold $175K in SNOW shares at $254.87, reducing her direct stake by 12.0% from a price 10.6% below the 90-day high. This sale is unremarkable as a single director's routine transaction, but it contributes to a broader pattern of insider selling with no offsetting buys.

Where it could go — Our 1-4 conviction sell signals have a 54% chance of beating the SPY at 30d; watch $217.48 as the bear break level.

EVP Christian Kleinerman sold $646K worth of SNOW shares at $258.56, reducing his directly held stake by 0.6% while the stock trades 9.3% below its 90-day high. This continues a well-established pattern of consistent selling with no supporting buys from other insiders, suggesting routine diversification rather than a strong negative signal.

Where it could go — Our 1-4 conviction officer sells: 59% beat SPY at 30d (n=2652, avg +3.2% vs SPY); watch $284.99 as resistance, $217.48 as support.

Director Benoit Dageville sold $48.6M worth of SNOW shares, reducing his direct holdings by 6.1% in his 20th sale transaction. This continues a persistent insider selling pattern with no offsetting buys, though the trade occurred 115% above the 90-day low rather than near lows.

Where it could go — Our 5-6 conviction sales signals historically beat SPY 51% of the time at 30d; watch $284.99 as resistance, $217.48 as support.

Director Frank Slootman exercised options and sold 99,900 shares for $25.1M at $251.73, maintaining his existing stake percentage unchanged. This appears to be a routine mechanical transaction rather than a conviction-based trade, consistent with his pattern of 21 previous sales and no buys on SNOW.

Where it could go — Analyst mean target implies upside from current levels; watch $284.99 as resistance, $217.48 as support.

CAO Emily Ho sold $432K in shares at $232.25, reducing her directly held stake by 4.3% while the stock trades 18.5% below its recent high. This is her 8th recorded sale, fitting a pattern of routine liquidation with no offsetting buys from other insiders.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 30-day low of $173.08.

EVP Christian Kleinerman sold $599K worth of shares, trimming his directly held stake by 0.7% at a price 19.8% below the 90-day high. This is his 23rd verified sale with no prior buys, fitting a long-term liquidation pattern that lacks a countervailing cluster of insider purchases.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 90-day low of $118.30.

Chief Revenue Officer Jonathan Beaulier sold $2.2M worth of shares at $231.98, reducing his directly held stake by 3.8% while the stock traded 18.6% below its 90-day high. This first-ever transaction by the CRO adds to a concerning pattern of insider liquidations at SNOW, with four other senior executives and directors selling over $16M in the past two weeks. Bear: breaks $173 support level; bull holds above $231 with STRONG BUY analyst consensus.

Where it could go — Broad base rate 41.7% positive at 90d; bear breaks $173, bull holds $231.

Director Frank Slootman exercised options and sold 200,000 shares for $44.9M at $224.27, maintaining his existing position unchanged. This represents routine option execution rather than a meaningful change in conviction, following his pattern of 22 previous sales on this ticker.

Where it could go — Analyst mean target unavailable; bear case if stock breaks $161 support level.

Director Slootman sold $1.9M in SNOW, reducing his directly held stake by 22% as part of his long-standing pattern of consistent selling. This trade aligns with his historical behavior of zero buys and 21 prior sells, suggesting ongoing diversification rather than a new negative signal.

Where it could go — Analyst mean target implies upside; bear case if stock breaks $155.

SVP Vivek sold $930K worth of SNOW shares, reducing his direct stake by 1.5% at $240—15.8% below the 90-day high. This marks his third consecutive quarterly sale with no other insiders buying, reinforcing a bearish liquidation pattern.

Where it could go — Broad universe shows 41.7% of similar setups lead to positive 90d returns; watch $284.99 as bull trigger, $155.19 as bear break.

EVP Christian Kleinerman sold $717K worth of SNOW shares at $240, reducing his directly held stake by 0.7% in his 22nd consecutive sale. This pattern represents ongoing routine liquidation rather than high-conviction market timing, though it occurs while the stock remains 15.8% below its 90-day high.

Where it could go — 41.7% of similar setups resulted in positive 90-day returns; watch $284.99 as the bull trigger, $155.19 as the bear break.

EVP Christian Kleinerman sold $652K in SNOW stock at $239, a 16% discount from the 90-day high, trimming his stake by 0.7%. This routine sale is part of a long-term pattern with 21 prior sells and no buys, suggesting ongoing diversification rather than a new negative signal.

Where it could go — Analyst mean target $X implies +Y%; bear case if stock breaks $W.