Insider activity on SFM over the last 12 months.
Price & insider trades
Where insiders bought and sold against SFM's price — tap a bubble for the P&L since.
Graded signals
AI-scored insider events on SFM — tap any signal for the full read.
BEARISHSFM President & COO Sells $1.1M Stake, Continues Long-Term Selling Pattern24d ago
President & COO Konat Nicholas sold $1.1M worth of SFM shares at $87.90, reducing his directly held stake by 15.9% at a price 7.4% below the 90-day high. This continues a consistent selling pattern with 12 prior sales and no buys, though the transaction price sits 26.9% above the 90-day low. Bear: breaks $76.88 support → targets $69.29 low.
Where it could go — Broad base rate 57.1% positive at 90d; bear breaks $76.88, bull holds $87.90.
NEUTRALSFM CEO exercises 21,578 options, sells $1.8M — newly exercised shares only27d ago
Sinclair Jack exercised 21,578 options at $16.47 and sold the resulting shares at $84.48 ($1.8M). The sale came from newly exercised options and did not reduce previously held shares, leaving 269,980 directly held shares.
Where it could go — Exercise-and-sell transactions are largely mechanical and carry limited directional signal.
Recent insider trades
The open-market buys and sells filed on SFM.