Insider activity on RH over the last 12 months.
Price & insider trades
Where insiders bought and sold against RH's price — tap a bubble for the P&L since.
Graded signals
AI-scored insider events on RH — tap any signal for the full read.
NEUTRALRH Director Sells $412K Stake After Fellow Director's $1.8M Buy38d ago
Director Mark Demilio sold $412K in shares, reducing his directly held stake by 8.7% at a price just 2.1% below the 90-day high. This routine sale by a frequent seller contrasts with a recent $1.8M buy from another director, creating a neutral, mixed-signal cluster.
Where it could go — Our 5-6 conviction director sells: 50% beat SPY at 30d; bear case if stock breaks the $135.56 30-day low.
BEARISHRH CEO Friedman Sells $20.7M Stake, Reducing Direct Holdings by 3.7%43d ago
Chairman & CEO Gary Friedman sold $20.7M worth of RH shares at $165.35, reducing his direct stake by 3.7% from a price 45.6% above the 90-day low. This large sale by the founder-CEO is a notable capital exit, though it follows a pattern of major sales including a $569M transaction in 2022, and it contrasts with a director's recent $1.8M buy. Bear: breaks the recent support level of $135.56.
Where it could go — Our 5-6 conviction officer sells: 52% beat SPY at 30d; bear breaks $135.56.
BULLISH30d +9.5% vs SPYRH Director Alberini First-Ever Buy: $1.8M at $160.90, Stake Up 54.7%50d ago
Director Carlos Alberini bought 11,388 RH shares at $160.90 for $1.8M, lifting his stake from 20,802 to 32,190 shares (+54.7%), with the entry sitting just 1.6% below the 90-day high of $163.56 and 51.4% above the 90-day low of $106.30. This is Alberini's verified first-ever buy on RH after a single prior $7.8M sale in September 2023 — a director reversing course with $1.8M of personal capital after previously reducing exposure is a meaningful signal, though the solo nature of the trade and near-high entry temper the urgency. Bull case: sustained hold above $160 with momentum toward new highs; bear case: breaks $135.56 (30-day low), which would invalidate the near-term technical setup.
Where it could go — Broad base rate 70% positive at 90d; bull holds $160, bear breaks $135.56 support.
NEUTRAL30d +27.3% vs SPYRH director sells $777K stake, reducing direct holdings by 26%63d ago
Director Mark Demilio sold $777K worth of RH shares at $146.49, reducing his directly held stake by 26.3% in a routine transaction. This sale aligns with his historical pattern of 12 prior sells and no buys, indicating typical diversification rather than a meaningful signal.
Where it could go — Analyst mean target unavailable; bear case if stock breaks $106 support.
Recent insider trades
The open-market buys and sells filed on RH.