Director Teresa Briggs sold $173K worth of NOW shares at $108.70, reducing her stake by 12.7% in her first-ever open market transaction. This isolated director sale while the stock trades well below recent highs raises mild concern despite the strong analyst consensus, suggesting potential insider caution about near-term performance.

Where it could go — Analyst mean target implies upside from current levels; watch $110.83 as resistance and $85.44 as support.

Director Paul Chamberlain sold $131,000 worth of shares, reducing his stake by 3.2% from a price 29% below the 90-day high. This isolated, first-time sale is likely routine diversification and lacks the cluster support or price extremity that would signal a stronger bearish read.

Where it could go — Analyst mean target unavailable; bear case if stock breaks the 90-day low of $81.24.

Director Anita Sands sold $1.5M in NOW stock, reducing her stake by 35% in her first-ever reported transaction, with the sale price 29% below the 90-day high. A director's first trade being a large sale is a notable bearish signal, but its significance is muted without a cluster of other insiders buying and the stock's recent decline.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 90-day low of $81.24.

President Paul Fipps sold $103K worth of shares, reducing his stake by 8.0% at a price 22.2% below the 90-day high. This is his first-ever open-market transaction, but the small size and lack of other buying insiders suggest routine portfolio management rather than a strong directional signal.

Where it could go — Analyst mean target not provided; bear case if stock breaks the 90-day low of $81.24.