Director Barry Zwarenstein sold $100K worth of FROG shares at $80.10, reducing his directly held stake by 3.8% amid a broader pattern of executive selling. This marks his fourth consecutive sale in recent months, continuing a liquidation trend while the stock trades 19% below its 90-day high.

Where it could go — Our 5-6 conviction director sells: 50% beat SPY at 30d (n=288, avg -0.4% vs SPY); watch $75.15 as bear break level.

FROG CTO Yoav Landman sold 45,000 shares at $87.23 for $3.9M, trimming 0.8% of directly held shares; the transaction price sits 103.2% above the 90d low but 12.1% below the 90d high of $99.22. This is the seventh sale in roughly seven months from Landman alone — following a $13.5M sale on June 29, $8.1M on June 1, and $4.8M on May 14 — a relentless distribution cadence running concurrent with a parallel CEO liquidation streak flagged at conviction 7 on July 10. Bull: stock holds $75 support and earnings on August 6 deliver upside to the $0.24 consensus EPS, absorbing the selling pressure; Bear: breaks $75 and the combined executive liquidation narrative accelerates into the print.

Where it could go — Our 7-8 conviction officer sell signals: 35% beat SPY at 30d (n=146, avg -8.0% vs SPY); bear breaks $75.

Director Sela Yossi sold $2.2M worth of FROG shares, reducing their direct holdings by 23% at a price 12% below the 90-day high. This continues a long-standing pattern of consistent selling from this director with no supporting buys from other insiders.

Where it could go — Our 5-6 conviction director sells: 50% beat SPY at 30d with avg -0.5% vs SPY; watch $75.15 as support break level.

CEO Shlomi Ben Haim sold $1.4M worth of FROG at $94.37, reducing his directly held stake by 0.3% at a price just 4.9% below the 90-day high. This marks his 22nd verified sale with zero buys, reinforcing a persistent executive liquidation pattern amid STRONG BUY analyst consensus. Bear: breaks $75.15 support; bull holds above $94.37 and challenges the $99.22 high.

Where it could go — Our 7-8 conviction officer sells: 34% beat SPY at 30d, avg -8.5% vs SPY.

CTO and director Yoav Landman sold 150,000 shares at $89.99 — just 0.3% below the 90-day high of $90.33 — for $13.5M, trimming 2.6% of directly held shares and setting a new personal record that eclipses his prior largest sale of $8.1M. This is the sixth sale in seven months totaling roughly $33.6M in cumulative proceeds, a sustained, price-optimized liquidation pattern that now includes the CEO and CRO selling in the same window — a broad executive distribution at elevated prices that warrants attention regardless of the 27/29 STRONG BUY analyst consensus. Bull case: stock holds above $85 into the August 5 earnings print with $0.25 EPS consensus; bear case: a break below $75 — the 30-day low — would confirm distribution pressure is outweighing institutional demand.

Where it could go — Broad base rate 41.7% positive at 90d for similar signals; bull holds $85, bear breaks $75.

JFrog CEO Shlomi Ben Haim sold 65,999 shares at $90.03 — just 0.3% below the 90-day high of $90.33 — reducing directly held shares by 1.4% and extending a six-trade selling streak since April 2026 that now totals over $27M. Selling at the precise ceiling of a 119% rally from the 90-day low, with no offsetting insider buying and a CTO and CRO also liquidating in the same window, this is a coordinated executive distribution at peak prices that warrants attention regardless of the 29-analyst STRONG BUY consensus. Bull case: stock holds above $75 into the August 5 earnings print with $0.25 EPS consensus; bear case: a break below $75 — the 30-day low — would confirm distribution is outpacing demand.

Where it could go — Broad base rate 41.7% positive at 90d for similar signals; bull holds $75, bear breaks $75 support.

CTO Landman Yoav sold $3.5M of FROG at $78.11, reducing his directly held stake by 0.8% from a position 12.4% below the 90-day high. This continues a well-established liquidation pattern with 20 prior sales totaling millions and no purchase history, signaling persistent insider distribution despite the stock's STRONG BUY analyst rating. Bear: breaks $62 support; bull reclaims $89 resistance.

Where it could go — Broad base rate 36.4% positive at 90d; bear breaks $62, bull holds $78.

Director Barry Zwarenstein sold $105K in FROG, reducing his stake by 3.7% at a price 5.1% below the 90-day high. This sale is part of a broader, multi-million dollar liquidation pattern by other officers, though its modest size and the director's selling history make it less alarming on its own.

Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $62.01.

CEO Shlomi Ben Haim sold $7.9M worth of FROG at $84.60, reducing his stake by 2% at a price 5.1% below the 90-day high. This marks his 21st verified sale with zero buys, confirming a persistent liquidation pattern despite the stock's 111% rally from lows. The STRONG BUY consensus from 29 analysts suggests potential upside to $89.16 resistance, but continued selling breaks support at $62.01.

Where it could go — Broad universe base rate 50% positive at 90d; bull holds $62.01, bear breaks $40.07.

CRO Notman Tali sold $1.8M worth of FROG shares at $83.95, reducing their stake by 3.0% from a price 110.4% above the 90-day low. This sale is the 20th sell transaction in their tenure, confirming a persistent liquidation trend rather than a new signal. Bear: breaks $51.62.

Where it could go — Broad base rate 37.5% positive at 90d; bear breaks $51.62.

CEO Shlomi Ben Haim sold $3.7M worth of FROG at $86.54, reducing his stake by 0.9% from a position just 2.9% below the 90-day high. This sale is the fourth in a rapid series of disposals by the CEO, totaling over $8.6M, which strongly indicates a coordinated effort to reduce personal holdings rather than routine portfolio management. Bear: a break below the recent 30-day low of $49.89 could accelerate selling pressure.

Where it could go — Broad base rate 0.0% positive at 90d; bear breaks $49.89.

Chief Revenue Officer Tali Notman sold $2M worth of FROG at $86.54, reducing her stake by 3% while the stock traded just 2.9% below its 90-day high. This first-ever sale by a revenue-focused executive after a 122% surge from lows suggests profit-taking rather than fundamental concern, though it contrasts sharply with the STRONG BUY analyst consensus. Bull: holds above $80 support; bear: breaks $85 momentum level.

Where it could go — Broad base rate 0.0% positive at 90d; bull holds $80, bear breaks $85.

CFO Eduard Grabscheid sold $821K worth of FROG at $86.54, reducing his stake by 4.2% while the stock traded just 2.9% below its 90-day high. This first-time sale follows multiple executive sales in May and adds to bearish sentiment despite the STRONG BUY analyst consensus.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below recent support at $49.89.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.

Director Simon Frederic sold $386K worth of FROG shares at $80.47, reducing his stake by just 0.1% after the stock's 106% run from lows. This continues a concerning pattern of insider selling with no offsetting buys, though the small stake reduction limits immediate concern.

Where it could go — Analyst mean target unavailable; bear case if stock breaks below $49.89 support level.