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AURNet selling

Insider activity on AUR over the last 12 months.

Open-market buys
$498K
Open-market sells
$533.5M
Distinct insiders
3
Filings (12mo)
15
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Price & insider trades

Where insiders bought and sold against AUR's price — tap a bubble for the P&L since.

Insider buyInsider sellClose · 12mo · $6.79 now
Tap a bubble to see the insider's P&L since they traded.

Graded signals

AI-scored insider events on AUR — tap any signal for the full read.

BULLISH
Director buys $498K AUR stake, first-ever purchase at 29% below 90d high
22d ago

Director David Wehner bought $498K in AUR shares at $6.04, increasing his stake by 50% while the stock traded 29% below its 90-day high. This first-ever purchase by a long-tenured director signals confidence despite recent insider selling and no supporting cluster buys.

Where it could go — 62.5% of similar setups show positive 90d returns; watch $6.50 as bull trigger, $5.50 as bear break.

Conviction 7/10MEDIUM importance70% confidence
BEARISH30d -12.4% vs SPY
Uber Technologies sells $479M AUR stake in secondary offering, reducing position by 21%
32d ago

Uber Technologies reduced its AUR stake by $479M (20.7% position cut) at $7.10, trading 17% below the 90-day high but 86% above the low. This marks Uber's first major disposition since its initial investment, occurring alongside recent director selling totaling $46.5M in May 2026. Exit represents significant float overhang; watch for institutional absorption or company buyback announcement to stabilize price action.

Where it could go — PE exits of this scale typically require 30-60 days for market digestion; watch for institutional block purchases or company buyback program announcement.

Conviction 5/10HIGH importance65% confidence
BEARISH30d -6.9% vs SPY
Director Hoffman Reid sells entire $7.9M AUR stake after 90% run
39d ago

Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.

Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -6.9% vs SPY
Director Hoffman Reid sells entire $7.9M AUR stake after 90% run
39d ago

Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.

Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -6.9% vs SPY
Director Hoffman Reid sells entire $7.9M AUR stake after 90% run
39d ago

Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.

Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -17.5% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -17.5% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -15.7% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -15.7% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -15.7% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence
BEARISH30d -17.5% vs SPY
Director Hoffman Reid sells $38.6M in AUR, cutting stake by 78%
48d ago

Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.

Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.

Conviction 4/10MEDIUM importance60% confidence

Recent insider trades

The open-market buys and sells filed on AUR.

Wehner David M.
Director · 2026-06-11
+$498K
buy
Uber Technologies, Inc
10%+ owner · 2026-06-02
$479.3M
sell
Hoffman Reid
Director · 2026-05-28
$8.7M
sell
Hoffman Reid
Director · 2026-05-15
$45.5M
sell