Insider activity on AUR over the last 12 months.
Price & insider trades
Where insiders bought and sold against AUR's price — tap a bubble for the P&L since.
Graded signals
AI-scored insider events on AUR — tap any signal for the full read.
BULLISHDirector buys $498K AUR stake, first-ever purchase at 29% below 90d high22d ago
Director David Wehner bought $498K in AUR shares at $6.04, increasing his stake by 50% while the stock traded 29% below its 90-day high. This first-ever purchase by a long-tenured director signals confidence despite recent insider selling and no supporting cluster buys.
Where it could go — 62.5% of similar setups show positive 90d returns; watch $6.50 as bull trigger, $5.50 as bear break.
BEARISH30d -12.4% vs SPYUber Technologies sells $479M AUR stake in secondary offering, reducing position by 21%32d ago
Uber Technologies reduced its AUR stake by $479M (20.7% position cut) at $7.10, trading 17% below the 90-day high but 86% above the low. This marks Uber's first major disposition since its initial investment, occurring alongside recent director selling totaling $46.5M in May 2026. Exit represents significant float overhang; watch for institutional absorption or company buyback announcement to stabilize price action.
Where it could go — PE exits of this scale typically require 30-60 days for market digestion; watch for institutional block purchases or company buyback program announcement.
BEARISH30d -6.9% vs SPYDirector Hoffman Reid sells entire $7.9M AUR stake after 90% run39d ago
Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.
Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.
BEARISH30d -6.9% vs SPYDirector Hoffman Reid sells entire $7.9M AUR stake after 90% run39d ago
Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.
Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.
BEARISH30d -6.9% vs SPYDirector Hoffman Reid sells entire $7.9M AUR stake after 90% run39d ago
Director Hoffman Reid sold his entire $7.9M stake in AUR, a -100% reduction, after the stock had rallied 90% from its 90-day low. This complete exit is a definitive bearish signal, but it follows a pattern of recent sales and lacks any offsetting insider buying.
Where it could go — Analyst mean target not provided; bear case if stock breaks the recent low of $3.82.
BEARISH30d -17.5% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
BEARISH30d -17.5% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
BEARISH30d -15.7% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
BEARISH30d -15.7% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
BEARISH30d -15.7% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
BEARISH30d -17.5% vs SPYDirector Hoffman Reid sells $38.6M in AUR, cutting stake by 78%48d ago
Director Hoffman Reid sold $38.6M worth of AUR shares at $7.81, reducing his stake by 78%. A director liquidating such a large portion of his holdings is a notable vote of reduced confidence, especially with no other insiders buying recently to provide a counter-signal.
Where it could go — Analyst mean target data unavailable; bear case strengthens if stock breaks below the recent 30-day low of $4.72.
Recent insider trades
The open-market buys and sells filed on AUR.